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Primark roars in-store with Jurassic Park

Raft of apparel for children and adults available to tie in with success of Fallen Kingdom.

Primark has unveiled a range of merchandise for children and adults tapping into the Jurassic Park brand.

The arrival of the line – which is being promoted on the retailer’s blog – coincides with success at the box office for Jurassic World: Fallen Kingdom.

Kidswear includes a Jurassic Park print pyjama set, while for adults there is a wide range of t-shirts, as well as a baseball cap, five-pack of socks and a pyjama set.

In addition, Primark has a special Jurassic World activity pack for budding palaeontologists available to download. The pack includes colouring in, vocabulary exercises and visual reality cards that bring the dinosaurs to life before their eyes.

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