Primark sees sales rise as licensed lines play part

UK business performs well with same store sales rising for 40 weeks to June 23.

Primark is another retail name bucking the gloom on the high street, increasing sales in its UK stores.

Sales were up 6% in the 40 weeks to June 23, with the retailer’s owner – Associated British Foods – stating that profits were likely to be higher than expected.

John Bason, finance director at ABF, commented: “People love Primark. They are choosing to go to Primark not out of necessity because they want to.”

“April was tough but then May and June have been really good for us. Our footfall is going up.”

Licensed lines are likely to have played their part in the sales increase, with the retailer covering a vast range of brands.

Hopes are high for the performance of its expanded Love Island collection, with the retailer confident that it will help to lift sales even further.

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