This ad will be closed automatically in X seconds.

Primark teams with (RED) to support AIDS fight

Part of proceeds from new dedicated collection will be donated to the cause.

Fashion retailer Primark has teamed up with (RED) to support the Global Fund’s fight against HIV and AIDS.

Part of the proceeds of a dedicated collection will be donated to the cause, reported TheIndustry.Fashion. 10% of all sales (or a minimum of £750,000) will be donated to the Global Fund to end AIDS.

The (PRIMARK) RED collection will include menswear, womenswear, childrenswear and accessories and will have an athleisure theme.

“Through the collection, we will support programmes that deliver prevention, testing, treatment, counselling and care services in sub-Saharan Africa,” said Paul Marchant, ceo at Primark.

Jennifer Lotito, coo at (RED), added: “The collection makes it possible for Primark customers to get fashion-forward clothing and accessories that not only look great but also help save lives.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
TeamGB500x500
 
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
MrBeanartwork500x500
 
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
UnicornAcademy500x500
 
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
FocusBrandsReebok500x500
 
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.