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Primark to open its first pop-up shop

Store at Boxpark in Shoreditch will mark the launch of retailer’s new Wellness collection.

Primark is opening its first pop-up store at Boxpark in London’s Shoreditch.

Opening from Tuesday February 18 until Sunday March 8, the new store will mark the launch of the retailer’s new Wellness collection, according to reports.

This will include more than 75 products across womenswear, menswear, homeware and skincare.

All of the products are made using either organic cotton, recycled materials or sustainable materials, with the collection having been launched under the Primark Cares initiative.

A dedicated Wellness hub will also be present in 11 Primark stores across the UK and ROI stocking the full collection (including Birmingham and Oxford Street East), while selected items will be available in more than 200 stores across Europe and the US.

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