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Primark ups gaming credentials with new kids collection

Retailer unveils new lines featuring Minecraft, Fortnite, PlayStation and Xbox.

Primark continues to up its video games credentials, unveiling a new kids collection featuring key brands from the sector.

The retailer has revealed ‘dream gamer merch’ featuring Minecraft, Fortnite, Xbox and PlayStation.

Items include Minecraft tees (white and green sequin), a Fornite hoodie, Xbox hoodie, joggers and t-shirt. The iconic PlayStation logo, meanwhile, features on a colour block hoodie and shimmery tee.

Primark’s director of licensing, Sarah Jackson, previously told Source that gaming would be a key area of licensed growth for the retailer this year.

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