Retailer unveils new lines featuring Minecraft, Fortnite, PlayStation and Xbox.
Primark continues to up its video games credentials, unveiling a new kids collection featuring key brands from the sector.
The retailer has revealed ‘dream gamer merch’ featuring Minecraft, Fortnite, Xbox and PlayStation.
Items include Minecraft tees (white and green sequin), a Fornite hoodie, Xbox hoodie, joggers and t-shirt. The iconic PlayStation logo, meanwhile, features on a colour block hoodie and shimmery tee.
Primark’s director of licensing, Sarah Jackson, previously told Source that gaming would be a key area of licensed growth for the retailer this year.