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Primus bags double award win at Glee

Company’s Peppa Pig range scoops Best of British and Best Garden Decoration accolades.

Primus is celebrating after scooping a brace of award wins at last week’s Glee Gathering (which ran from September 15-17).

The company’s Peppa Pig and Friends metal garden sculptures won both the Best of British and Best Garden Decoration awards.

Already an official supplier of Shaun the Sheep and Wallace and Gromit garden ornaments, the brand’s new range of Peppa Pig and Friends garden ornaments comes courtesy of a new partnership with Hasbro.

There are five characters in the collection – Peppa and her brother George, Suzy Sheep, Rebecca Rabbit and Gerald Giraffe.

Each character is available to order separately, and Primus has a fully branded merchandiser deal with a free floor standing unit on each first order, helping to draw attention to the sculptures (which RRP for £24.99, with the smaller George pig ornament priced at £17.99).

“The new Peppa Pig range received an overwhelming response from judges,” said Steve Perry, head of marketing at Primus. “We have taken great measures to make sure that these products stand out for our retailers. We’re anticipating high demand and hope our new range of merchandisers and incentive offers will be a big hit.”

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