Products of Change will be honouring Second-hand September as it prepares to bring its own celebration of circularity to Brand Licensing Europe later this month in the form of a special Light Fund Charity Resale event.
Working with the licensing industry charity and its recruited crew members, the special resale store will feature donated products, product samples and unsold inventory across some of the biggest – and best – brands in the business.
These items will be available to purchase from the Products of Change stand (A265) throughout the three-day show (24-26 September) with all money raised going directly towards The Light Fund’s charity partners and charitable efforts.
Not only does the campaign aim to contribute to this year’s fundraising efforts for the industry charity but help keep unsold product in circulation, in the value stream and out of the waste stream.
If you’re a brand interested in donating products, please email nicola@productsofchange.com.
The initiative is being held this year in honour of Second-hand September, an event launched by Oxfam now in its sixth year that aims to encourage people to shop pre-loved and donate their unwanted clothes.
Honouring this year’s event, the Products of Change Light Fund Resale will run across all three days of Brand Licensing Europe. POC is encouraging brands to donate products now and is accepting any products – excluding perishables and overly bulky items – and up to 20 items per company.
Any company wishing to donate more than 20 products, are encouraged to get in touch with the Products of Change team to learn more about its partnership with Newlife Charity, a charity raising funds for children with disabilities which will be able to re-distribute old stock across its charity stores.
Donated products will need to be delivered to London’s ExCeL ahead of the show. Alternatively, products can be dropped off at the Products of Change stand at BLE on set up day (Monday 23 September).
Ian Downes, director of Start Licensing and Trustee of The Light Fund, said: “It’s very exciting and uplifting to see BLE, Products of Change and The Light Fund cooperating to host this event. I’m sure it will be a great fundraiser for The Light Fund and also help drive the conversation about sustainability in our industry. The Light Fund is very grateful for the industry’s ongoing support.”
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