This ad will be closed automatically in X seconds.

Prue Leith to cook up a storm at Spring Fair

Licensing programme kicks off with calendar, diary and confectionery products.

Prue Leith CBE has been revered in the culinary world for decades, has proved a popular judge on The Great British Bake Off and now, having recently released her first cookery book in 25 years, is to launch a range of licensed products – kicking off with calendar and diary products from Portico Designs and confectionery from House of Sarunds.

Not only will the Portico Designs’ stand at Spring Fair (which runs from February 3-7 at Birmingham’s NEC) feature the new capsule collection of Prue calendars and diaries, but Prue herself will be there on the Tuesday of the show (around 10.45am).

“There is no denying the popularity and strong following that Prue Leith has built up over the years,” said Charlie Czul, sales director at Portico Designs. “The wonderful recipes and illustrations from the recently published Prue cookery book were perfect to be translated onto calendars and diaries.”

The House of Sarunds confectionery collection will echo the similar look and feel to the four inaugural products from Portico Designs.

Playing a pivotal role in the whole licensing programme has been Riou Baxter, who together with his business partner Mike Broad runs Why Management, working with companies including Museums & Galleries and Paper Salad on the sales side.

Riou anticipates Prue’s licensing programme expanding to encompass 10-12 licensees, covering giftware to kitchenware, greeting cards to eyewear.

The inspiration behind the licensing development was the publication of the Prue cookery book, Prue Leith’s first for a quarter of a century, which draws on her life-long passion for food with 100 recipes from her own kitchen table.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MikeColes500x500
 
Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
PinkKey500x500
 
Agency secures mobile accessories deal for Pringles, as well as renewals with four key SLUSH PUPPiE partners....
CubeIsleofMan500x500
 
"We’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere."...
MTVRS500x500
 
“We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry," says Bravado's David Boyne....
LGreeneNT500x500
 
The range features eight historic wallpaper designs adapted and recoloured for use within the modern interior....
job
 
The museum is looking to further grow its commercial team, seeking a brand licensing senior creative manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.