Public art project to mark The Snowman at 40

Fans of the brand are being asked to share their memories for photo mosaic.

As the celebrations continue for the 40th anniversary of The Snowman, Penguin Ventures has partnered with The People’s Picture to create a giant mosaic of the iconic ‘flying scene’ from the original book, made up of thousands of individual festive photos.

Fans of The Snowman are being invited to upload photographs of their fondest festive memories or moments from the past 40 years to form the giant tribute piece titled My Snowman, to commemorate the landmark anniversary of original picture book.

My Snowman will be exhibited at Brighton Museum from December 4 to January 6, to complement the existing exhibition of Raymond Briggs’ original artwork. A digital version of the mosaic will also launch online, allowing participants to zoom in and find their own photograph.

“Creating a unique piece of artwork made up of photographs from members of the public is an incredible way to pay tribute to Raymond Briggs’ beloved Snowman in the anniversary year,” said Izzy Richardson, head of brand for The Snowman. “We have been absolutely thrilled with the response to this project; to see so many magical memories shared by Snowman fans already is demonstrative of the intrinsic role The Snowman plays in our festive traditions every year, and some of the stories shared have been extremely touching. We cannot wait to share the final piece.”

Helen Marshall, founder of The People’s Picture, added: “The pictures as a whole reveal the full range of human emotion expressing love, loss and celebration which are the ultimate themes of The Snowman story. Some of the pictures also have stories that are compelling and important.

“As the nights draw in and the festive season approaches I am looking forward to creating the giant artwork in my studio made up of everybody’s amazing contributions.”

The final artwork will be gifted to Raymond’s charity of choice, Chestnut Tree House, to be auctioned off as part of its annual fundraising initiative.

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