This ad will be closed automatically in X seconds.

PUMA reveals latest Sesame Street collection

New spring range is part of the celebrations around brand’s 50th anniversary.

PUMA is continuing its partnership with Sesame Street, revealing a new spring 2019 collection in celebration of the brand’s 50th anniversary.

The collection is inspired by the heritage of both brands with original Sesame Street characters in a cut-and-paste, comic style motifs rendered in beloved PUMA silhouettes.

Each piece in the collection features the Muppets of Sesame Street with fun designs and splashes of colour. These include PUMA’s sport-inspired styles like the Sesame Street 50 Suede Jr, which is decked with playful cut-and-paste, comic style design in vibrant colours. The Sesame Street 50 RS-0 features playful renditions of Bert, Ernie and Cookie Monster on the tongue with fresh colour blocking, comic-inspired graphics and a soft EVA footbed.

There is also a range of apparel and accessories, with Sesame Street tape appearing across the collection, from jackets and crews to the backpacks and caps.

PUMA and Sesame Workshop also created a shoe box with unique artwork designed by children. As Sesame Street is all about community, the contest was conducted on Instagram where kids were asked to take inspiration from all-time Sesame Street heroes doing what they love to do in the city, such as riding a bike through the park or playing with their friends.

The new collection will launch worldwide on February 15.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
UniqloFender500x500
 
Retailer further bolsters brand partnerships with high profile signings....
RyansWorld500x500
 
Publisher teams with pocket.watch to secure book and magazine rights....
AMNoon500x500
 
Experienced toy industry exec joins marketing team as Alpha ramps up in UK....
PokeCD500x500
 
New apparel tie-up follows collabs with Primark, Bershka and H&M....
FiatIMG500x500
 
Appointed by FCA Italy & FCA Group Marketing to manage global licensing for brands....
FRashadnew500x500
 
Misirli's Faye Rashad on girls' licences, L.O.L. Surprise and Poopsie....
Get the latest news sent to your inbox
Subscribe to our daily newsletter