This ad will be closed automatically in X seconds.

PUMA speeds in with new Sonic the Hedgehog collection

Designs and graphics from the game brought to a new line of footwear and clothing.

PUMA has created a new collection featuring SEGA’s famous Sonic the Hedgehog, bringing the designs and graphics from the game to a line of footwear and clothing.

The collaboration has blended Sonic’s playfulness with PUMA’s sportstyle design.

Dropping this month, the PUMA x SONIC Capsule Collection consists of the RS-X³ SONIC sneaker, coloured in PUMA Black, featuring a customised footbed, Sonic’s silhouette printed on the midsole and a hedgehog logo inside the tongue.

Right on time for the movie release in February, the PUMA x SONIC RS-X3 will drop additionally in two further colourways with a semi-transparent white or black grid look, bright colour pops and gold accents. All RS-X3 SONIC drops will be available as adults’ and kids’ versions.

Meanwhile, on the apparel side, the capsule collection includes a black graphic tee with PUMA x Sonic graphics on the front, plus a black hoodie with the hedgehog print and the caption ‘Who’s Faster?’ There is also a beanie and a cross body bag.

From February 2020, the collection will be supplemented with two additional tees and a hoodie with the caption ‘You’re too slow’ on the sleeve.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
CallyBeatonB&LLAs500x500
 
With just one week remaining until the Brand & Lifestyle Licensing Awards 2024, media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host....
ZaraPlaymobil500x500
 
As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group....
LMGFruit-tella500x500
 
Licensing Matters Global has secured a new deal for Perfetti Van Melle's Fruit-tella brand, with a range of fruit pouches for on-the-go consumers due to launch in the autumn in the UK and Ireland....
VeraandVille500x500
 
With 15 titles published in less than five years, Vera & Ville has emerged as one of Sweden's most beloved children's book series, with over 200,000 copies sold. ...
SesameStreet500x500
 
The Business Hub Group will manage consumer products, special activations and retail events for the classic brand in the territory....
Fallout500x500
 
15 licensing partners across categories including apparel, accessories, collectables, beverage and more are part of the launch for the merchandising programme, along with an Amazon storefront....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.