Licensing agency, Pure Brands has revealed that luxury brands St. Moritz and Bally are collaborating on a capsule fashion collection inspired by the sport of curling.
The capsule is available worldwide at selected Bally boutiques, multi-brand stores, online and dedicated winter pop-up stores across alpine destinations include St. Moritz.
At the centre of the collection is the classic Bally curling boot, available in a variety of styles and materials. The full capsule includes 91 skus for men and women including jackets, pants, outerwear and accessories, all inspired by the visual clash of Swiss alpine tradition with both cowboy and varsity codes.
The worldwide sales launch is supported by a large-scale marketing campaign including an advertising film by director Marie Schuller.
“This fashion collection brings together the passion, craftsmanship and pioneering spirit of two iconic brands that are an ideal match,” commented Juergen Halder, ceo of Pure Brands. “We are very proud of the work our team has done on behalf of our client.”
Marcus Schultz, director of marketing at Pure Brands, continued: “With St. Moritz and Bally, we have brought together two iconic brands that fit perfectly. With these two brands, we have created an unbeatable strong brand cooperation which is a class of its own.”
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