Underpinning what it has billed as its ‘Year of Information’, the table and glassware specialist Pure Table Top has released its first Impact Report documenting the company’s journey with sustainability to date and outlining its key milestones for the future.
Among the many initiatives and targets set by the team, Pure Table Top is chiefly in pursuit of halving its Greenhouse Gas emissions by 2030 and achieving Net Zero by 2025. The business has already implemented numerous measures that has put it well on the way to a verified B Corp status, a milestone it is expecting to see accredited by 2023.
In its report, led by Pure Table Top’s sustainability officer, Tom Sellicks, the company details its journey with waste reduction and emissions to ‘document its progress, hold itself accountable, and communicate the positive steps that individuals and organisations can take to address the climate crisis.’
Founded by md Tanith Sellicks in 2014, Pure Table Top has grown to become a leader in UK table and glassware and even launched its first licensed collection in partnership with Joules in 2020. With a pioneering approach to the sector driving the company forward, Pure Table Top is hot on the pursuit of not only halving its emissions by 2030 but eliminating them completely by 2050.
With that goal in mind, the team is already looking at some of the most future-thinking areas of the sustainability agenda, including regenerative business practices and circular business models.
“Sustainability is too often a missing piece for companies operating in the homewares sector. We want to demonstrate that businesses can grow commercially while caring for the environment and the communities within it,” said Tanith.
Tanith and her growing team have since labelled 2022 as the ‘Year of Information’ for the company which now offers ‘complete visibility of its processes from initial design to production, delivery, and finance.’
Pioneering systems now in place at Pure Table Top include a supplier sustainability scoring project the team has developed in partnership with academics from De Montfort University. The new tool will analyse factory data to help Pure Table Top rank and select the best suppliers on the market based on quantifiable sustainability performance data.
The tool will not only help Pure Table Top’s efforts to hit those 2030 and 2050 targets, but “ensure suppliers commit to the company’s visions and aspirations of being a sustainable and ethical supplier of tableware and glassware.”
Darsheet Chauhan, knowledge exchange officer at De Montfort University, said: “The passion of Pure Table Top not only to embed sustainability across its own operations, but also to make it an intrinsic part of its supply chain, is formidable.”
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