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Pusheen lands at Licensed to Charm

Licensee reveals new collection of mini charms and pendants following deal with Fluid World.

Licensed to Charm is continuing to build up its brand portfolio, with the licensee teaming with Fluid World on a new Pusheen collection.

The new line of ready-to-wear items includes delicate mini charms with a Pusheen the cat full body or her favourite foods – pizza or donuts – plus full body Pusheen pendants.

“The Licensed to Charm x Pusheen collectable charm range captures the passion, fun, and quality that both brands pride themselves on,” Chrissy Cowie, senior brand manager at Fluid World told Source. “This makes Licensed to Charm an ideal partner to launch the first-ever Pusheen silver jewellery range during the brand’s landmark 10th anniversary year. The first character debut includes everyone’s favourite tubby tabby cat and her two favourite foods, doughnuts and pizza.”

Chrissy continued: “With this growing Pusheen collection we have many more surprises to come featuring fan favourite characters and special seasonal charms that will appeal to our dedicated global fan base.

“Securing these new licensees who are fans of the brand and understand the brand’s energy, means we can continue to offer Pusheen’s loyal fans new and exciting products that will help grow their valued collections.”

Maggie Calmels, founder and creative director at Licensed to Charm, added: “We are having lots of fun creating and promoting the range of Pusheen  jewellery, which is all made in the UK in Sterling Silver and designed to be collected, worn and to give pleasure for years to come.”

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