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Pyramid expands international business

Licensee opens new Hong Kong showroom to further grow South Asian and global operations.

Pyramid International is gearing up for the opening of a new showroom in Hong Kong, adding another dimension to its South Asian and global operations.

The extensive showroom will expand Pyramid International’s current China office. It has been designed to showcase the company’s comprehensive product and licensed portfolio, as well as a venue to launch new ranges to trade throughout the year.

The showroom can be found along the Kowloon harbour and is expected to open on July 20.

The expansion comes on the back of the company’s previous developments into the US and Europe with Pyramid America, Pyramid Europe (Germany) and Pyramid France in 2006, 2016 and 2018 respectively.

“This showroom presents Pyramid International with a fantastic opportunity to engage our customers internationally via Hong Kong,” explained Kevin Langstaff, UK sales manager at the licensee. “It’s an exciting time to be launching this showroom especially as the second half of the year includes fantastic licences such as Frozen 2 and Star Wars.”

Robert Ling, marketing manager at Pyramid, added: “With the uncertainty about Brexit still looming, this expansion shows Pyramid’s continued commitment to growth.

“It also strengthens our ability to remain competitive, providing new and exciting opportunities to the European and global markets.”

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