Gosh Designs, Igloo Books, Kokomo and Roy Lowe all signed up by Bulldog Licensing.
The licensing programme for Zag’s Miraculous: Tales of Ladybug & Cat Noir continues to build, with Bulldog Licensing adding a further four partners.
Gosh Designs at PMS International (stationery, pocket money toys, creative play); Igloo Books (publishing); Kokomo (dental and gift sets); and Roy Lowe (socks) are all now on board.
The series launched on the Disney Channel in the UK over the last year and is the broadcaster’s number one show.
Disney has also snapped up series two, which will screen later this year while free to air broadcaster Pop has the UK rights to the show. Debuting in February, the show jumped to the top of the channel’s ratings charts, pulling in audiences a healthy 45% above the channel average.
“This new activity shows the strength of Miraculous,” commented Rob Corney, Bulldog Licensing’s md. “We’ve now got a large programme in place, across multiple categories, and with the show performing so well on TV there is a huge amount of interest in this brand.”
Other partners include Maad Toys (bags and purses); Rubies (dress-up); Gemma International (greetings cards and gift packaging); Aykroyds/TDP (nightwear and underwear); Whitehouse Leisure (amusement plush); and Dreamtex (duvet covers, curtains and fleece blankets), while Bandai is the master toy partner.
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