Mascot and character costume specialist, Rainbow Productions is gearing up to return to the IAAPA Europe show, which runs from 13-15 September at London’s ExCeL.
As the attractions and theme parks are returned on full stream this year, relevant organisations are actively seeking out new plans to coordinate the return of visitors. And character appearances are one of the most popular to-go options.
“Character events help attractions to increase footfall and expand overall capacity, it is also a great crowd management solution,” commented Chris Stanton, head of UK sales of Rainbow Productions. “Besides regular meet and greets, Rainbow also introduce new mini-shows and activations on a regular basis to help clients to engage greater costumer experience.”
The latest shows from the company – PAW Patrol ‘Pup Pup Boogie’, Hey Duggee ‘Stick Song’ and the Bluey activations – have proved to be a hit, successfully helping some clients achieve a record breaking number of visitors.
Notably, Rainbow is the exclusive agent managing over 140 licensed characters in the UK including Minions, Peppa Pig, Paddington, Bluey and Bingo and CoComelon’s JJ.
The company is also the sole mascot supplier to famous attractions and events like the Olympics, FIFA and Commonwealth Games Opening and Closing Ceremonies, as well as regional events such the Oxford Street Christmas Light Switch on, Glastonbury Festival and multinational product launches.
IAAPA is the premier event for the global attraction industry. Rainbow Productions will be on stand 1501.