Rainbow Productions has made two new appointments to support the growing demand for its services and to help the ambitious company pursue new business opportunities.
Magdalena Foulkes has joined the company as licensing director and will work to strengthen its relationships with licensors and build its portfolio with new brands. She has almost 20 years experience in marketing and event management, but it was in 2011, as managing director of advertising agency X5 Productions in Poland, that she began working with the licensing industry, managing licensing events and promotions, including using costume characters.
“Being able to join the amazingly creative, dedicated and passionate team at Rainbow is the greatest privilege for me,” commented Magdalena. “I look forward to expanding my relationships over the coming weeks and months at various trade shows and developing Rainbow’s licensing connections more globally.”
In addition, James Barlow has been promoted to the role of sales and marketing director. In his new role, James will be overseeing the company’s sales and marketing teams and will be responsible for helping to grow the business in terms of events and mascot manufactures, both in the UK and internationally.
He began working with Rainbow Productions as a freelance road manager in 2007, joining the company as exports sales executive in 2015, before being promoted to export manager, working on a number of projects including the production of a mascot for every football club in the Saudi Professional League; the Mr P rebrand for Kelloggs Worldwide; the supply of costume figures for LEGOLAND Theme Parks and LEGO Discover Centres, movie promotions, and, of course, licensed character promotions within retail and leisure attractions.
James was nominated for the Licensing International Rising Star Award at The Licensing Awards 2021.
“Rainbow is an incredibly fun, dynamic and exciting company to work for that continues to enrich my knowledge and expertise,” James commented. “I am incredibly excited to begin this new role in which I hope to carry on growing the brand internationally by meeting new people and keeping costume characters at the heart of brand development.”
Simon Foulkes, md of Rainbow Productions, continued: “As we continue to see post-pandemic business ramp up, the demand for costume characters is growing fast. To meet this demand, we are delighted to be announcing these two appointments of respected industry figures boasting proven expertise and achievement in our field. We look forward to kicking off a very successful 2023 with the help of Magdalena and James.”
(Pictured above from left: James Barlow, Simon Foulkes and Magdalena Foulkes.)
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