First issue of the year is packed full of exclusive content, covering all areas of the industry.
The Spring 2019 issue of the Licensing Source Book is now available to read online.
The edition is packed full of exclusive content, covering every aspect of the licensing industry.
To whet your appetite, here’s just a taster of what’s included in the spring edition.
We kick off the New Year by asking retailers how 2018 was for them in terms of their licensed products business, and how they see 2019 shaping up with the results making for interesting reading.
We also take a look at just some of the retailers who we think will see significant growth in the licensing space this year.
To complement this, licensees tell us what they see as being the main challenges in their businesses this year – and it will be no surprise that the ‘B’ word is mentioned quite a lot…
One brand which certainly garnered plenty of coverage last year was Fortnite, and we speak to some of its licensees to find out just why it has become the buzzword on everyone’s lips.
We also have exclusive interviews with Style Library, Clarks & National Geographic, Hearst Magazines, The Open, Team GB and NFLPA as part of our extensive brands and sports coverage.
We also take a look at the emerging trend of ‘brands with purpose’, as well as discussing why linear traditional TV is still a driving force when it comes to children’s licensing.
All this, plus the first in a new column by The Insights People and our regular contribution from Ian Downes and our State of the Nation news sections.
The issue comes with a special 32-page Magic Light Pictures publication celebrating the 20th anniversary of The Gruffalo.
In addition – published by LSB’s sister publication, Progressive Preschool – a 48-page special publication marks 15 years of Peppa Pig.