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Read The Licensing Source Book Spring 2020 now

First issue of the year is packed full of exclusive content, covering all areas of the industry.

The Spring 2020 issue of the Licensing Source Book is now available to read online.

The edition is packed full of exclusive content, covering every aspect of the licensing industry.

To whet your appetite, here’s just a taster of what’s included in the spring edition.

We kick off the New Year by sitting down with Sarah Jackson, director of licensing at Primark to find out more on the retailer’s plans in the licensing space for 2020, while we were also lucky enough to be given a tour of the impressive new Birmingham destination.

We also ask a host of licensees to share their hopes and fears for 2020 – and while Brexit does feature highly, there is also a good spread of positives to watch out for.

We take a look at some of the major trends which will be shaping the year – from sustainability and the growth of branded pop-up shops through to ‘kidults’ and their licensing influence, plus how K-Pop is making itself known in the C&P space.

We break down the current streaming services landscape so that readers can know their Britboxes from their Disney+, while we also spotlight some of the properties which are marking major milestones and anniversaries in 2020.

We also have exclusive interviews with Informa Markets’ Anna Knight, Difuzed, Warhammer and Mattel’s Helen Genia has she discusses how Barbie retains her iconic status 60 years on.

All this, plus our regular columns from Kids Insights and Start Licensing’s Ian Downes and our State of the Nation news sections.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

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