The latest edition is packed full of news, comment, views and interviews across all sectors of the licensing business as it continues to navigate the ‘now normal’.
The Summer 2020 issue of the Licensing Source Book is now available to read online.
Reading back through the Leader welcome in the spring edition of Licensing Source Book, it almost seems impossible that so much has changed in such a short space of time. Back in January, it was the Brexit deadline which was on everyone’s minds and we reported that many licensees had planned for ‘all possible outcomes’…
Of course, no one had planned for the situation that the world has faced over the past four months and we’ve been living through the strangest time of our professional and personal lives.
What we have been encouraged by is how the licensing industry, on a global basis, has once again pulled together to meet these new challenges.
Lockdown has also shown that many arms of our business can operate in new ways.
For this edition of LSB, we wanted to include as many voices as possible, from across all categories, sectors and countries, as everyone’s experience of the past four months will be different.
We’ve gathered views from licensees and licensors on how they have been working together and asked them what conversations the industry as a whole needs to be having now in order to successfully navigate the second half of 2020 and into 2021.
Contributors from countries including the US, France, Italy, Russia, Spain and Portugal share their experiences of how their territories are coping, while we caught up with three online retailers which have seen their sales really take off: Character.com, TruffleShuffle and Moonpig.
We also speak to Marianne James, vp EMEA consumer products at Hasbro, about the company’s blueprint for success following the integration of eOne.
Maarten Weck, evp and md of WildBrain CPLG, talks us through the recent changes at the agency, how it has coped during the COVID-19 lockdown and what the remainder of the year could look like, while John McInnerny talks us through his illustrious career in the rights and licensing business, from accountancy firm to Allsorts Licensing.
We also have exclusive interviews with the emoji company, Brands In, Tinderbox and Mad Beauty, while Simon Gresswell takes a look at what’s next for sports licensing.
Our regular columns from Ian Downes at Start Licensing and Kids Insights are also joined by some nostalgic insight from Pink Key Licensing’s Richard Pink.
We hope that you enjoy the issue… from our homes, to yours.
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