Reality Gaming Group has launched a new white label service to help brands from all sectors make the leap into NFTs.
The company’s history with blockchain content goes back to 2018 when it released its first NFT-powered AR mobile game, Reality Clash. It has since worked with BBC Studios to integrate NFT technology into Doctor Who: Worlds Apart, a digital card game in which players can buy, sell and trade in-game items for real money.
Most recently, Reality Gaming Group teamed up with Toikido to integrate NFTs with plush toys based on Herotainment’s Smighties cartoon series (pictured), and worked with boxing icon Floyd Mayweather to launch NFT collectables commemorating his exhibition bout with YouTuber Logan Paul.
Reality Gaming Group’s new DAT (Digital Asset Trading) white-label NFT service is seeking to help brands achieve similar results by offering a route to market without the high cost of producing their own smart contracts, stores and crypto-ready backends.
“NFTs have huge potential for brands to unlock new consumer markets and revenue streams, so we’re delighted to now be offering the technology to third parties on a white labelled and environmentally sustainable basis,” said Tony Pearce, co-founder of Reality Gaming Group.
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