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Reality star Mario Falcone makes licensing move

London Entertainment will be focusing on fashion and health and beauty categories.

London Entertainment is launching a licensing drive for The Only Way is Essex star, Mario Falcone.

The agency – head up by Saphia Maxamed – is focusing on the fashion and HBA categories, with a deal already secured with a key UK retailer.

The collection will roll out early in 2018 in stores nationwide, backed by a major marketing campaign driven through social media and the national press.

Saphia commented: “We are thrilled to be working with the trendiest star in the reality star genre. Mario has nearly two million followers on Instagram and is one of the original cast on TOWIE.

“The show is back on our screens and the camera will be following the next chapter of Mario’s life, which will really resonate well with the consumers and his loyal fans.

“The collection is very strong commercially in look and feel. We are confident it will do very well in stores.”

Picture credit: Mario Falcone Instagram

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