This ad will be closed automatically in X seconds.

Reality star Mario Falcone makes licensing move

London Entertainment will be focusing on fashion and health and beauty categories.

London Entertainment is launching a licensing drive for The Only Way is Essex star, Mario Falcone.

The agency – head up by Saphia Maxamed – is focusing on the fashion and HBA categories, with a deal already secured with a key UK retailer.

The collection will roll out early in 2018 in stores nationwide, backed by a major marketing campaign driven through social media and the national press.

Saphia commented: “We are thrilled to be working with the trendiest star in the reality star genre. Mario has nearly two million followers on Instagram and is one of the original cast on TOWIE.

“The show is back on our screens and the camera will be following the next chapter of Mario’s life, which will really resonate well with the consumers and his loyal fans.

“The collection is very strong commercially in look and feel. We are confident it will do very well in stores.”

Picture credit: Mario Falcone Instagram

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
WGJoules500x500
 
Lifestyle brand teams with Aardman's iconic duo to mark 30th anniversaries....
BarbieRI500x500
 
Retailer teams with brand for first time on kids collection to mark 60th anniversary....
FenwicksRD500x500
 
Department store's window has been inspired by Charlie and the Chocolate Factory....
Pirata500x500
 
Preschool show now airing on Nick Jr. and Milkshake, giving licensing programme a lift....
SmileyPacman500x500
 
"Video gaming companies and licensed brands are benefiting enormously from collaboration" says ceo....
NRichardson500x500
 
Named Global Market Research of the Year by the International Trade Council....
Get the latest news sent to your inbox
Subscribe to our daily newsletter