This ad will be closed automatically in X seconds.

Rebellion to reboot Roy of the Rovers

British football comics legend set to return for a new generation.

Rebellion is to reboot the iconic British football comic, Roy of the Rovers.

After 16 years on the subs bench, 2018 will see the return of the brand, with Rebellion looking to refresh and re-imagine it for the 21st century.

The new Roy of the Rovers will star a young Roy Race as he starts his career at Melchester Rovers, a story that will encompass all of the drama, goals and glory of the modern game.

Rebellion acquired Roy of the Rovers from Egmont UK in 2016. It will be revealing the new look, the creative team, brand partnerships and digital developments among other activity over the coming months.

The new publishing plan will include three hardback graphic novels per football season, launching in September 2018, January 2019 and April 2019. There will also be illustrated fiction titles and graphic novels arriving in September 2018.

A licensing programme is also in development.

Damian Treece, Rebellion brand licensing manager, told The Source: “Having been exposed to a healthy dose of Roy of the Rovers growing up, it’s a huge thrill to be working on a project that will allow a whole new generation to engage with a cultural icon.

“Alongside the terrific new publishing, we’re also currently engaging with leading football industry partners and have a strategy in place to develop desirable, authentic products and experiences across both Rebooted and Nostalgia strands of the Roy of the Rovers brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Peter joins the licensee from Mattel where he was senior national account manager....
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.