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Reemsborko to build Baki animé brand in licensing

Agency is representing highly rated fighting animé in all merchandising categories in Europe and Australasia.

Reemsborko has added the highly rated fighting animé, Baki to its portfolio.

The company is now representing the brand in all categories for merchandising in Europe and Australasia.

Multiple manga, animé and video games have appeared over the past 30 years for Baki, with Netflix recently confirming it as a top ten show in 50 countries. Two seasons and 39 episodes are currently available to view, with season three due to arrive later this year.

“In the absence of theatrical releases, everyone now gets their entertainment at home, and the only genres showing real growth for merchandise are gaming and animé,” said Max Arguile, founder of Reemsborko. “Baki has both heritage and current popularity and is on a great platform with more content on the way.

“It has just started venturing into merchandising outside Japan so this is a great opportunity for licensees.”

Cinzia Mariani, vp at brand owner TMS Paris, added: “Baki brings you all the sweat, tears and blood you could hope for. We’re very excited to team up with Reemsborko to expand in the field of merchandising both in Europe and down under.”

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