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Reiss makes first foray into licensing

British fashion brand inks five-year deal with Global Brands Group.

British fashion brand Reiss has secured its first licensing deal – signing a five-year agreement with Global Brands Group.

The deal will see GBG design, manufacture and distribute a range of men’s and women’s footwear, bags and small leather goods.

The new ranges will begin to launch globally across Reiss stores, department stores and specialty retailers from spring/summer 2019.

“With its modern and aspirational approach, Reiss is a perfect addition to our strong portfolio of leading consumer brands,” commented Dow Famulak, president, Europe, Asia and brand management at Global Brands Group.

“As a brand that resonates with consumers globally, we see significant opportunities for growth across the men’s and women’s accessories categories and look forward to leveraging our design and distribution expertise to maximise its potential.”

Christos Angelides, Reiss’ ceo, added: “I am confident that GBG’s strong product development and sourcing skills, across footwear and bags, coupled with their extensive global distribution network, will allow Reiss to create more great product and reach more customers around the world.”

Global Brands Group’s portfolio of fashion brands also includes All Saints, Calvin Klein, Kenneth Cole and Juicy Couture.

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