Licensing agency, Retail Monster is heading into 2022 in a positive frame of mind, having continued on a robust growth trajectory throughout this year.
2021 has seen the company expand outside of traditional licensing, setting up two new divisions.
The first offers ecommerce and digital marketing services, an area of Retail Monster’s business which has experienced significant growth this year. Meanwhile, the second is full franchise management, integrating full marketing services, PR management and content management.
The expansion has been supported with new hires, with the company doubling the size of its UK team, as well as extending its footprint into France and Japan.
Retail Monster also welcomed six new partners in 2021, as well as receiving its second nomination in as many years for Best Licensing Agent at the Licensing International Excellence Awards.
The company is now looking forward to successful consumer products launches across multiple brands in 2022, along with the continued expansion of both the UK team and its international presence.