Harlem Globetrotters has appointed Retail Monster to support the consumer product licensing and retail development for the family franchise.
The 95 year old Harlem Globetrotters brand has built a reputation for being one of the most interactive family sports entertainment experiences in the world.
Now, it is undertaking a complete brand relaunch, with the new contemporary vision for the team designed to bring year-round excitement and basketball action to fans.
“The Harlem Globetrotters are an institution that has captivated fans for generations,” commented Michael Connolly, founder of Retail Monster. “We’re incredibly grateful for the opportunity to partner with the HGI team, and are excited to activate opportunities across the retail and licensing landscape.”
Natalie Setton, vp commercial at Harlem Globetrotters, added: “We are thrilled to work with Retail Monster to launch an all-new Harlem Globetrotters licensing programme.
“Their team’s strategic thinking and unparalleled retail and licensing acumen is a vital part of our reimagined and comprehensive licensing programme that will connect to Harlem Globetrotters audiences worldwide.”