This ad will be closed automatically in X seconds.

Retail roll out begins for Joe Wicks The Body Coach

Live cooking demo to take place at John Lewis Westfield ahead of wider retail cookware launch.

The retail roll out of Joe Wicks’ new cookware line is building apace, with The Body Coach due to present a live cooking demo at John Lewis in Westfield London tomorrow (Friday, August 17).

Joe will be using products from his Hard-Anodized cookware line from Meyer during the demo, which will be followed by a Q&A with influencers and fans.

The Hard-Anodized range launched as a time-exclusive at John Lewis this month and includes Joe’s hero product, a 26cm All Round Pan with Lid, as well as some exclusive colourways of the tools and gadgets.

The day – which sold out shortly after it was originally announced by Westfield – includes a ‘Breakfast with Joe’ session with health and food influencers, followed by a ticketed event at 10.30am where attendees will see Joe rustle up some lunch, take part in a Q&A and receive a free ‘Prep Like a Boss’ spatula.

Joe’s cookware range consists of Hard-Anodized, Stainless Steel and Aluminium cookware, Food Preparation tools, Utensils, Knives and Bakeware.

The roll-out of the wider range will follow hot on the heels of the John Lewis launch, including time exclusives of the Stainless-Steel range for Debenhams and Joe’s Aluminium range at Dunelm, before flowing through to wider retail accounts including Shop Direct, Ocado, Morleys and Argos.

In his Licensing Lookout column this week, Start Licensing’s Ian Downes reports on how he spotted some of the new Joe Wicks line in Ely’s department store in Wimbledon.

The licensing programme for Joe Wicks is being handled by Global Merchandising Services.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.