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“Retailers seem more assertive in their approach to licensing”

Retail Monster’s Gemma Witt discusses retailers moving to a more diverse licensing portfolio, with many actively seeking new properties.

LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.

Today: Gemma Witts, European md, Retail Monster.

“Over the past six months, we have felt an increased sense of positive feeling and robust determination from brands, retailers and licensees alike, that 2022 will be a strong year.

Retailers specifically seem more assertive in their approach to licensing, and there is an enthusiasm to not only range licensed products, but to really drive these products through innovative marketing campaigns and promotions.

We have also seen retailers move to a more diverse licensing portfolio for 2022, with many actively seeking new properties and looking to support these as much as established brands. Retailers have also made it clear that they are looking to support brands that are representative of their key focuses around diversity and inclusion, that are purpose driven and deliver against these key objectives for consumers.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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