First titles in entertaining and informative collection to launch in February 2021.
The RHS has revealed the first titles in a new range of entertaining and informative activity books for children, in partnership with Scholastic.
Aimed at ages 6-10, the first titles launch in February 2021. My Dinosaur Garden and My Unicorn Garden aim to inspire children to explore gardens and the outdoors with crafts, activities, gardening tips and nature facts. In March, the Outdoor Adventure Handbook will look at discovering plants, wildlife and getting closer to nature with activities for all weathers.
Following in May, to complement the new range, My Unicorn Garden Cards and Notelets will be launched. This is a creative make-and-do set with stickers that children can use to create unique messages to share with friends and family. Further books will follow in autumn 2021 and beyond.
The books’ publication will be marked with a collaborative marketing campaign to reach the family and school audiences of both Scholastic and the RHS.
These will be the first RHS-licensed publications from Scholastic following the announcement of a major RHS partnership with the children’s book publisher in August 2019. The partnership encompasses a wide range of children’s publications including sticker and activity books, handbooks, illustrated non-fiction, board and colouring books, annuals, e-books and journals.
“One of our most important missions as Britain’s leading gardening charity is to encourage children to develop an interest in gardens and gardening,” said Cathy Snow, licensing manager at the RHS. “This is underlined by our development of a licensing programme for children’s products – and who better to help us communicate our message than one of the most admired names in children’s publishing?
“These activity books, which both inform and entertain, are a marvellous introduction to the wonders of wildlife and the joys of gardening.”
Elizabeth Scoggins, publisher non-fiction, licensing and brands at Scholastic UK, added: “It is a privilege to be working with the RHS, the UK’s most-loved gardening charity. 2020 has made everyone really appreciate opportunities to be outdoors and to explore nature on our doorsteps.
“We look forward to publishing books that inspire children and families to discover the wonders of plants, wildlife and the outdoors using the expertise and passion of the RHS.”
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