RHS has been enjoying success across a variety of licensed categories, as it continues to benefit from consumers’ rediscovered love of their gardens and gardening.
New partner Woodlodge Products has unveiled designs for its outdoor planter partnership, with the terracotta, glazed and fibre clay pots featuring designs influenced by artwork from the RHS Lindley Collections.
In apparel, RHS has worked with Oasis on a contemporary women’s collection, as well as with the George brand on children’s clothing and accessories which will continue next year. The RHS and Biscuiteers collection of tins and boxes helped move the brand into a new category, while children’s backpacks and meal accessories using environmentally friendly or recycled material from Dexam further underlined RHS’ growing strength in children’s products.
Other successful partnerships included decoupage papers with Annie Sloan, plus an eco-friendly RHS Hug Rug collection of barrier mats and runners.