This ad will be closed automatically in X seconds.

RHS blooms further in 2021

RHS has been enjoying success across a variety of licensed categories, as it continues to benefit from consumers’ rediscovered love of their gardens and gardening.

New partner Woodlodge Products has unveiled designs for its outdoor planter partnership, with the terracotta, glazed and fibre clay pots featuring designs influenced by artwork from the RHS Lindley Collections.

In apparel, RHS has worked with Oasis on a contemporary women’s collection, as well as with the George brand on children’s clothing and accessories which will continue next year. The RHS and Biscuiteers collection of tins and boxes helped move the brand into a new category, while children’s backpacks and meal accessories using environmentally friendly or recycled material from Dexam further underlined RHS’ growing strength in children’s products.

Other successful partnerships included decoupage papers with Annie Sloan, plus an eco-friendly RHS Hug Rug collection of barrier mats and runners.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.