New dresses and separates to be modelled at next week’s Chelsea Flower Show.
The RHS’ collaboration with occasionwear brand Coast has officially launched at retail – timed to coincide with the RHS Chelsea Flower Show next week, where the range will be modelled.
The limited edition collection has launched in 14 top Coast stores – including the London Oxford Street flagship and new concept store in Gateshead Metrocentre.
The launch is being supported by a multi-channel campaign by Coast.
Creative director at Coast, Neil Hendy commented: “Every season our designer’s find endless inspiration from the beauty of flowers. To have the opportunity of working directly with the experts at RHS has been such a privilege.”
Cathy Snow, RHS licensing manager, added: “Apparel may seem a surprising category for a brand associated with horticulture, but Coast has been inspired by the RHS Lindley Library to produce a thrilling and beautiful collection.
“Where better to launch its arrival online and in-store than at the RHS Chelsea Flower Show.”
The RHS Chelsea Flower Show takes place from May 23-27.
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