This ad will be closed automatically in X seconds.

RHS digs deep with new addition to licensing drive

Licensee Jayco launches new range of illustrated RHS ladies’ gardening gloves.

The RHS programme is continuing to bloom, with licensee Jayco launching a new range of illustrated RHS ladies’ gardening gloves.

Called The RHS Collection, the gloves come in three styles with a different floral image on the back of each.

The three images symbolise particular sentiments, based on Victorian interpretations of the meaning of flowers: a poppy symbolising remembrance, a rose symbolising friendship and an iris symbolising hope and wisdom.

The images are based on engravings, lithographs and watercolours taken from the RHS Lindley Library.

The range which was awarded Best New Product in the Home and Gift category at GLEE 2017.

Peter Cooney, owner and manager at Jayco, said: “We are thrilled to secure the endorsement of the RHS for our new range of gardening gloves, and delighted with the RHS Lindley Library artwork – which has made this a range as good to look at as it is to wear.”

Cathy Snow, licensing manager at RHS, added: “The combination of tough, durable and yet elegant material with some truly gorgeous illustrations from the RHS Lindley Library has produced a very desirable selection of gardening gloves.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
CallyBeatonB&LLAs500x500
 
With just one week remaining until the Brand & Lifestyle Licensing Awards 2024, media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host....
ZaraPlaymobil500x500
 
As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group....
LMGFruit-tella500x500
 
Licensing Matters Global has secured a new deal for Perfetti Van Melle's Fruit-tella brand, with a range of fruit pouches for on-the-go consumers due to launch in the autumn in the UK and Ireland....
VeraandVille500x500
 
With 15 titles published in less than five years, Vera & Ville has emerged as one of Sweden's most beloved children's book series, with over 200,000 copies sold. ...
SesameStreet500x500
 
The Business Hub Group will manage consumer products, special activations and retail events for the classic brand in the territory....
Fallout500x500
 
15 licensing partners across categories including apparel, accessories, collectables, beverage and more are part of the launch for the merchandising programme, along with an Amazon storefront....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.