11 partners will be displaying lines at next week’s home and gift trade event in Birmingham.
Partners of the RHS are set to bring a diverse home and gift offering to next week’s Spring Fair.
Licensees will be demonstrating the growing strength of the brand in multiple categories at the event, which runs from February 3-7 at Birmingham’s NEC.
No fewer than 11 companies, licensed by the RHS to offer branded giftware, greeting cards, china, homeware, textiles, vegetable and flower seeds and more, will be displaying RHS products on their stands.
Among the attendees offering new lines is Shruti (now part of Half Moon Bay), which will be showcasing gift and fashion items including scarves, bags, umbrellas, stationery, travel cups and water flasks.
Ulster Weavers, meanwhile, has new designs featuring bright foliage and fruit based on artwork from the RHS Lindley Library with products covering kitchen textiles such as trays, placemats, ceramic mugs, oven gloves and linen tea towels.
Heathcote & Ivory has the exclusive RHS licence for the toiletries category with its first output including two bespoke bath and body collections – Flower Blooms Daisy Garland and Tender Palm.
Wax Lyrical has worked with the RHS on recreating British garden fragrances for over seven years. It will showcase its existing range, as well as some new, more exotic, combinations of fragrance.s
Churchill China has enjoyed success with a number of RHS products, most recently its RHS mugs in gift boxes, while Pacific Lifestyle is the authorised manufacturer and distributor of the RHS-endorsed, Jenny Worrall-designed glass-blown table lamps range.
AGM vegetable and flower seed ranges from Mr Fothergill’s Seeds will also be highlighted, while Burgon & Ball will be showcasing its lines of RHS gifts for gardeners and Assured Products is offering the first ever RHS range of outdoor cleaning and garden maintenance products.
Finally, the brand can also be found in the cards and calendars sectors, with Carousel Calendars and UK Greetings.
“The RHS brand has great strength in multiple categories and the presence of so many licensing partners at shows like Spring Fair helps us to underline that fact,” said Cathy Snow, licensing manager at the RHS. “Home and gift is an area in which we have enjoyed a lot of success for some years and, judging by the growing number of partners at this major show every year, we will continue to do so.”