The Royal Horticultural Society (RHS) has revealed a new partnership with The Somerset Toiletry Company – with the company appointed as a licensee in the bath and body products category, a key focus for the RHS licensing programme.
The projected initial launch comprises a number of standalone products and gift packs. The planned product range has yet to be finalised but is expected to include soap, hand cream, hand wash, shower gel, bath foam and body lotion. A number of the products will also be brought together in special sets designed for gifting.
The RHS Lindley Collections, the world’s finest collection of botanical art, will inspire the design of the packaging, on which the RHS logo will also appear.
The products will offer a wide range of fragrances, inspired by and referencing the natural world, which will be listed closer to the trade launch at Spring Fair (2-5 February 2025).
The range will arrive at retail later in Q2 2025.
The partnership marks The Somerset Toiletry Company’s first brand collaboration for a number of years.
“This collaboration is an enormously exciting one, bringing us together with one of the best-loved heritage brands in the country and its unique and beautiful design assets but, more importantly, a brand that shares our devotion to sustainable practices,” commented Sakina Buoy, chair of The Somerset Toiletry Company. “We’re delighted and honoured to be partnering with the UK’s favourite gardening charity for this new range.”
Cathy Snow, licensing manager at the RHS, added: “A company that is dedicated to sourcing the very best-quality ingredients to create the perfect fragrances and formulations is an ideal partner for the RHS brand in the enormously important bath and body products category. The Somerset Toiletry Company is also focused on a drive towards ever-more sustainable products and practices, which was another strong factor in our award of this licence. We’re certain this wonderful range will be a big success at retail.”
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