This ad will be closed automatically in X seconds.

Rights & Brands expands network with new London office and first UK brand signing

The Nordic licensing agency, Rights & Brands has expanded its international footprint opening the doors of a new office in London.

Coinciding with the global expansion, the international team – Mark Bezodis, global sales director; Magdalena Biernat-Heikkinen, international sales director; and Sophie Thompson, brand manager R&C – have signed their first independent brand representation for the cult British TV brand, Roobarb & Custard, which turns 50 this year.

Working closely with the brand owners – Adam Sharp and Bernadette Shanahan – plus London-based creative business, IDEA, the images, sketches and characters from the original series have been dug out of the archives and are ready to partner with licensees and retailers which can embrace the humour, wit and style of the classic brand.

Launched in 1974, Roobarb & Custard had millions of viewers tuning in for a daily dose of animated chaos on BBC1, watching Roobarb trying valiantly to deal with some of life’s biggest little problems.

Created by Grange Calveley, Roobarb was based on his own Welsh collie.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.