Six new shades launch in Brazil following deal between Coty brand and agent Redibra.
The licensing agent for Coca-Cola in Brazil – Redibra – has been celebrating the launch of a nail polish collection from Risqué.
Risqué – which is a Coty brand – held a special event in São Paulo to mark the launch of the range, which is called Happiness in Colors.
The six shades – which have names including Coca-Cola Red, Open Happiness, Secret Formula and Live the Coca-Cola Side of Life – come in special packaging, with an exclusive metallised lid and the Coca-Cola logo.
“With this collection in partnership with Coca-Cola, we want to reinforce the message that a world with more colour is happier for everyone,” explained Regiane Bueno, director of marketing, consumer beauty division at Coty. “Both brands have colour as DNA, whether in a universe of more than 100 colours with Risqué or the classic and striking black and red of Coca-Cola.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
