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River Cottage welcomes raft of new licensees

The Point.1888 adds four new partners for food and events business.

Four new partners have been welcomed to the licensing programme for food and events business, River Cottage.

The Point.1888 has secured deals with Percol/Lofbergs, Stroud Brewery, The Beeswax Wrap Company and Newton Court Cider.

As part of the deal with River Cottage, Percol and Stroud Brewery are collaborating on unique organic beer recipes, Newton Court Cider will be hand picking the apples from the River Cottage Estate for fermentation at its cidery, while The Beeswax Wrap Company will be making its shelf debut in the partnership.

The first products are expected to be in stores for spring/summer 2020.

“Our brand licensing programme has been developed in close collaboration with River Cottage to make us think about the way we buy and consume products, and to inspire change at every stage,” said Louise Williamson, head of FMCG at The Point.1888. “Thanks to this new wave of ethical licensees, coffee lovers, craft beer and cider drinkers and households across the country will be able to enjoy these products guilt-free, guided by principles that are ethical, sustainable and respectful.”

Stewart Dodd, chief executive at River Cottage, added: “We are thrilled with the licensees secured so far and cannot wait to see the products develop.

“The Point.1888 team is so thorough in their processes and has successfully identified new River Cottage products that are in line with our values and ethos.”

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