This ad will be closed automatically in X seconds.

River Island makes cosmetics and fragrance foray

Retailer secures seven-year licensing deal with KMI Brands to create cosmetics, toiletries and fragrances.

High street fashion retailer River Island is making the move into cosmetics, toiletries and fragrance, after striking a seven-year licensing deal with KMI Brands.

This marks the first partnership of its kind for River Island, and will also see KMI Brands – which also develops fragrances, bath, body and home fragrance for Ted Baker – distributing River Island fragrance outside of its retail stores and into wholesale, reported The Industry.Fashion.

“Discovering the heritage of the River Island brand has been a joy,” said Claire Green, brand director at KMI Brands. “The brand is renowned for stylish, accessible and inclusive fashion and translating this to a dynamic beauty category with experience and purpose at its core is an exciting opportunity to develop further.”

Theodore Sheppard, head of international and business development at River Island, added: “River Island are excited to enter into a partnership with KMI to design and develop our beauty and grooming ranges across our women’s, men’s and kids’ categories.

“As a specialist in the field, KMI have extensive experience as well as a strong understanding of brand values. This makes them an outstanding partner to take River Island forward in these categories which we believe will deliver significant growth in the coming years.”

The deal marks the first new licence that KMI Brands has signed in four years, said md Rachel Parsonage. “The honesty of [River Island’s] initial journey into beauty was refreshing and this really struck a chord,” she said. “Together we are excited to deliver products which will delight and surprise.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.