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River Island to launch first homeware range

160-piece collection will launch in October with three interior trends.

River Island is moving into the world of homewares with its new RI Home division.

The fashion retailer will launch a 160-piece collection in October, showcasing its signature style and handwriting.

The range will cover soft furnishings, décor accessories, furniture and storage, luxury candles and diffusers, an assortment of Mongolian fur cushions and scatter tables, reported Fashion United.

There will be three interior trends at launch – Babydoll Rock and Roll (kitsch and cheeky), Electric Opulence (with a ‘moody and dark base of rich colours’) and Nordic Nomad (warm neutrals peppered with metallics and geometric influences).

“The launch of our brand new RI Home division heralds the beginning of an exciting chapter for us,” said Dayna Sofair, head of homeware buying at River Island. “Style doesn’t end at our clothes. Where we eat, the fragrance we wear and way we decorate our homes says as much about us as our favourite pair of jeans.

“With this in mind, we wanted to give our customer the chance to bring some of that signature River Island style and personality out of the wardrobe and into their homes.”

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