Company to create audio story experiences with beloved stories and characters.
Yoto – a new speaker for kids – has partnered with Roald Dahl Literary Estate to create audio story experiences and interactive picture displays using the author’s popular stories and characters.
Yoto was created to maximise kids’ development skills without screen-time, by building and integrating specialist technology and content. It allows children to unlock a carefully curated world of music, stories and learning via interactive cards which connect to a safe, secure world of audio content – with no screen-time worries.
Suitable for preschool children and inspired by Montessori principles, Yoto gives youngsters autonomy over what they listen to or play – from their favourite nursery rhymes to learning the alphabet through phonics.
Working closely with the Roald Dahl Literary Estate, Yoto is creating bespoke content for children of preschool age and upwards. Ideas in development range from ‘choose-your-own-adventure’ stories, to BFG dream-mixing sleep-time aids – as well as snippets of all the titles that you’d expect from Roald Dahl.
Luke Kelly, md of the Roald Dahl Literary Estate and Roald Dahl’s grandson, said: “We share Yoto’s vision that all children deserve stories – and that technology, used in the right way, can unlock imaginations and help children to grow.
“Yoto is a visionary platform and we are excited to use Roald Dahl‘s timeless stories to enrich their offer.”
Yoto ceo Ben Drury added: “We are thrilled to be working with Roald Dahl. Tech is a part of all of our lives, which is why we’ve created a product especially for kids which uses technology in the right way.
“But stories make imaginations grow, and to be able to draw on the incredibly rich story-world of Roald Dahl is a (BFG’s) dream come true.”
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