Online platform collaborating with football club on exclusive in-game outfits and items.
Global online platform Roblox is collaborating with Liverpool FC to bring players’ favourite footballs to life on the platform.
For a limited time this summer, users the world over can represent their favourite Liverpool FC players on Roblox by decking out their in-game avatar in the club’s brand-new 2019/20 home kit.
As well as featuring the club’s classic Liver Bird crest, there’s a shirt for 11 players from the LFC first team, with names and numbers on the back. Players can choose from the likes of the world-beating Mo Salah to last season’s breakout star Divock Origi.
In addition to the avatar outfits, which are available for free, an exclusive virtual scarf with the ‘You’ll Never Walk Alone’ motto will also be granted to Liverpool FC’s junior members.
The Liverpool FC exclusive avatar bundles are now live on the Roblox platform and are free to download until July 26.
“We couldn’t be happier to bring Liverpool FC’s incredible legacy and winning spirit to Roblox, as we both share a strong respect for our community of players and fans,” said Craig Donato, chief business officer at Roblox. “The Roblox community will jump at the chance to show their support for one of the world’s most storied football clubs and step into the shoes of their favourite Liverpool FC player.”
Drew Crisp, svp digital, media and marketing at Liverpool FC, added: “As we get ready to kick-start the new season, we’re excited to be teaming up with Roblox to inspire our younger fans, bring them closer to the world of football and connect with Liverpool FC through the power of games and play.
“This is a great opportunity for young fans to show their support during our pre-season tour in the USA and play in any of the Roblox games as one of their favourite LFC players.”