Agency to extend licensing campaign as hit book series nears 25th anniversary.
Rocket Licensing is aiming to further grow the licensing programme for the popular Horrible Histories brand, signing up to manage the UK drive.
The agency was appointed by Scholastic as the hit book series nears its 25th anniversary.
The brand already has over 20 partners – including the likes of Danilo, Winning Moves and Smiffys.
Rocket is considering numerous categories including apparel, games, puzzles, homewares and digital applications.
It will be discussing potential opportunities at next month’s Brand Licensing Europe.
Elizabeth Scoggins, publisher licensing and non fiction at Scholastic UK, said: “Horrible Histories was a brilliant concept from the very start, but the way it has built up a strong and loyal multi-generational following over 25 years without losing any of the qualities that made it so popular has been nothing short of amazing.
“There is a clear opportunity to extend the licensing base and Rocket is the ideal partner to help us bring Horrible Histories to an even wider range of categories.”
Rob Wijeratna, joint md of Rocket Licensing, added: “Horrible Histories is unique – and uniquely appealing: funny, clever and authentically knowledgeable, it is established for the long-term across generations who love history or who simply enjoy good comedy.
“We’re looking forward immensely to fulfilling the untapped potential of this amazing brand.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
