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Rocket Licensing adds to Beano programme

Art, toys, crafts and textiles – plus major kids’ meals promotion – on the way.

Rocket Licensing has secured four new deals – plus a major meal promotion – for the Beano brand.

Art publisher Covell Publishing is targeting adult fans of the classic Beano, as well as graffiti art enthusiasts with high price point pieces by Sleek Studio – a street artist who blends modern street art with iconic and well-loved characters from childhood comics.

The limited edition prints and original artworks will be sold in galleries, online and at independent and high-end outlets.

Meanwhile, RMS International will shortly be launching a range of pocket money toys aimed at six to ten year olds. The range will include items such as pea shooters, slime pots, whoopee cushions and mini water pistols and use graphics and style guide-based inspiration from Beano TV’s Dennis & Gnasher: Unleashed.

Texco has also been newly licensed to produce a range of bedding and home textiles – starting with an adult double duvet set – using classic Beano artwork; while Practical Publishing International will create covermounts and crafting patterns within its range of soft craft magazines.

Alongside the new licences, KeCo – a specialist in innovative food service packaging – is launching a new campaign this summer.

Themed children’s meal boxes in four classic Beano designs will include an activity sheet and premium promotional product. Approximately 360,000 to 400,000 boxes will be branded with Beano characters and promoted at outlets across the UK.

“One of the longest-running and most successful children’s brands is stronger than ever, and these new deals add to a well-established licensing programme for Beano,” said Rob Wijeratna, joint md of Rocket Licensing. “We’re delighted to welcome these major names on board across some exciting new categories and are looking forward to maximising the potential of this brand further going forward.”

Angeles Blanco, director of global licensing at Beano Studios, added: “We’re really excited Rocket Licensing are continuing to bolster Beano and Dennis & Gnasher: Unleashed’s licensing programme by moving us into these new areas with new partners.”

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