This ad will be closed automatically in X seconds.

Room on the Broom flying high as Halloween approaches

Magic Light Pictures is looking forward to a bumper Halloween with its Room on the Broom property, with 2021 also marking the 20th anniversary of the publication of the book.

The team has been busy with a raft of initiatives which has included a celebration with Chessington World of Adventures Resort. A six-week on park celebration has included a special trail, character meet and greats and film screenings among other activity.

In addition, there has been Room on the Broom activity sheets with Forestry England throughout the autumn, while a special trail has been running at Trentham Hall during October.

When it comes to consumer products, tonies is running a competition with its Room on the Broom character to win a stay in a Chessington hotel bedroom, while there is also a new range of merchandise on gruffaloshop.com to celebrate the anniversary. Designed in-house by Bridie Gibbs, product development executive at Magic Light Pictures (pictured inset), the range includes an apron, mug, t-shirt, tote bag and coaster.

Dress-up has been available in Sainsbury’s since mid-October; Wow Stuff has toys in Amazon and Smyths; Aurora has plush; while Next is enjoying success with Room on the Broom wellies, slippers and pyjamas.

“In the 20th anniversary year of the book’s first publication Room on the Broom continues to go from strength to strength,” commented Bridie. “We are delighted that this Halloween young children will be able to thrill in a series of spooktacular live events across the country and continue the fun at home with the exciting product lines available at retail.

“We are also really happy to share the new Room on the Broom capsule range that I designed in-house, with a fresh new colour palette, for the Gruffalo online shop.”

In addition, the property is also performing well over in the US, with the book continuing to climb the charts in the run up to Halloween. There is also an in-store promotion happening with Target.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TheWhiteLotusS3500x500
 
Warner Bros. Discovery Global Consumer Products (WBDGCP) has unveiled its new product line-up for The White Lotus, inspired by the highly anticipated third season set in Thailand, debuting Sunday 16 February....
LISportsSummit500x500
 
The one-day event returns to New York, taking place immediately following the New York Toy Fair on 5 March, and will feature more opportunities to network with industry experts than ever before....
Bingskiseason500x500
 
Acamar Films and Maurizio Distefano Licensing have confirmed that hit preschool character Bing has been selected by the Valli di Sole, Peio and Rabbi Tourism Board as the face of a new family initiative for the ski season in Italy....
QuizRoom500x500
 
The collaboration - negotiated by IMG Licensing - will aim to give sports enthusiasts around France a chance to test their sports knowledge in an engaging new way....
LicensingWorksKewpie500x500
 
“We’re thrilled to collaborate with such fantastic partners to bring Kewpie to life in new and exciting ways."...
LeoWoodallRND500x500
 
The launch of Red Nose Day marks the start of an exciting milestone year for Comic Relief, as the charity kick-starts its 40th birthday celebrations in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.