Rose Marketing UK has unveiled its largest ever Christmas collection, with new lines and familial favourites.
Central to the collection are the themes of nostalgia, comfort, affordability and indulgence.
Christmas-specific brands such as The Snowman and The Snowdog, Baileys and Guinness, join festive favourites like SLUSH PUPPiE Candy Cane, Hot Chocolate Stirrers and Chocolate Sprouts.
New for 2024 will be the Harry Potter Stamper with Jellybeans featuring all of the key characters from the hit franchise.
Meanwhile, The Snowman and The Snowdog range includes a choice of mallow pops, candy floss, hot chocolate snow bombs, toppers and stirrers. There is also a selection box containing an assortment of treats like fruit-flavoured fluffy mallows, gummy lollipops and strawberry-flavoured candy canes.
The company also has a raft of non-licensed product.
“Christmas delivers the biggest sales uplift for confectionery and last year it was the highest performing category showing +17.3% growth,” commented Steven Watt, ceo at Rose Marketing UK. “With 97% of households buying confectionery and spending an average of £55 per person over the festive season, it’s vital for retailers to offer a selection of sure-fire festive favourites to really get their tills ringing at Christmas.
“A third of consumers started shopping earlier in 2023 than previous years and it’s likely that this trend will remain this year. Not only does it spread the costs of the occasion, but it helps shoppers feel better prepared ahead of a traditionally hectic period. Therefore, clear the shelves to create space for Christmas confectionery in October when preparations start to shift into the front of a shopper’s mind.
“By November, it is ‘Operation Christmas’ for many and the ‘Christmas Countdown’ really begins. As well as having sufficient stock in October, it’s important that it remains available until Christmas to cater for those last-minute purchases. Display Christmas lines within regular confectionery fixtures and create additional seasonal displays as well. This makes selection easier and boosts impulse purchases. Gondola ends are another way to increase visibility and drive sales.”
Steven continued: “With the pressures on the cost of living many households will be looking to cut costs during the festive season. Sharing boxes, sweets and chocolates can evoke memories and bring comfort to festive occasions. They are often seen as more affordable indulgences, so it is imperative to stock a wide range of sweet treats to boost that all-important bottom line.”
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