The company is now working across 13 countries globally and surveying 277,550 kids per year.
The Kids Insights portfolio has expanded once again to add a further two territories: Russia and China.
The creation of Kids Insights Russia and Kids Insights China follows the launch of the brand into Australia and Canada back in July.
With the addition of Russia and China, Kids Insights – which is part of The Insights People – is now surveying more than 5,000 children every week, across five continents and 13 countries, totalling 277,550 children a year.
Kids Insights already operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia and Canada. The company works with clients such as Amazon, Formula 1, LEGO, MediaCom, Pokémon, SEGA, Warner Bros. Consumer Products and Viacom.
“We continue on our quest to be the out and out global leaders in kids, tweens and teens market intelligence,” said Nick Richardson, founder and ceo of The Insights People (pictured). “We are delighted to be launching into Russia and China, two markets which are evolving at a significant rate and countries where we have received huge demand for our award-winning service – which is now available in native languages in addition to English.”
Data collection for China started back in September, and for Russia it started in October. The first Kids Insights China reports are due out at the end of December, with Kids Insights Russia reports following at the end of January 2021.
The Manchester-based company has just released its inaugural Trends Across the Planet report, which identifies some of the key trends in the kids, tweens and teens marketplace and is available to download at: www.kidsinsights.com/tap.
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