The kidfluencer is notably ‘on the rise’ say members of the Toymaster marketing team.
As 2019 draws to a close, independent toy buying group, Toymaster, has highlighted a number of brands which continue to perform well across its stores, as well as some to watch for 2020.
Speaking to Licensing Source Book at the judging for the product categories of The Licensing Awards, the buying group’s Jessica Porter and Chloe Farrow (pictured), began by naming a preschool favourite.
“With all the marketing about this being Peppa’s 15th anniversary she’s going to have a great year,” they commented. “The new product from L.O.L. will help to sustain interest in that property while it seems there is no stopping Harry Potter and Wizarding World.
“On the influencer front, Ryan’s World is showing a lot of growth potential and is notably on the rise.”
This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
