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“Ryan’s World will have a strong future”

The Entertainer’s Mark Court talks YouTube stars, collectables and playground crazes.

Ryan’s World – and the star behind it – is set for a strong future in licensing.

This is the view of Mark Court, retail marketing manager at The Entertainer, who believes that Ryan’s enormous popularity on YouTube makes him one to watch.

“My prediction is for Ryan’s World to have a strong future, not just to the end of this year, but beyond,” Mark told Licensing Source Book at the judging for the product categories of The Licensing Awards. “His enormous popularity on YouTube is proof of that. Plus, as he’s only seven years old he has plenty more years in him!”

Mark continued: “I also think Bakugan (from Spin Master) will have a strong end of year, with apparel helping to grow the engagement.”

Mark also highlighted Blume from the collectables space, saying that the foam-like hair is helping to drive the popularity of the product.

Mark added: “I do think it is a shame though that so many schools are now not allowing ‘crazes’ into the school playgrounds. This has always part of being a kid, but these clampdowns will also have an impact on the licensing industry.”

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

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